Electronic Design

Driving Excellence: How the Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader

By Michael J. Jones and Steve SanghiISBN: 0471784842

This is a story about the management and cultural changes that occurred at Microchip Technology, a major microcontroller supplier, covering about ten years starting in 1990. At that time, Microchip was losing cash, customers and EEPROM product lines were spread across three technologies. Jones and Sanghi are now the VP of Human Resources and President at Microchip. They lived through the turn around and this is their story.

The book concentrates on the company’s culture and management versus the technology that Microchip now employs. This is the main reason the book is important to people working in this industry because Microchip’s woes and success are similar to other vendors in the electronic space.

The book was an easy read and useful to workers and managers alike. It shows what you should expect of a company as well as how to improve an existing company. It is nice to know that these are tried and proven techniques for at least one major company.


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TAGS: Microchip
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