VITA Assembles VPX Marketing Alliance

Scottsdale, Arizona: VITA, the trade association dedicated to fostering ANSI-accredited (American National Standards Institute) open-system architectures in critical embedded system applications, has formed the VPX Marketing Alliance. It will continue the work of the OpenVPX Marketing Working Group in promoting OpenVPX and establishing an ecosystem of interested parties that will promote the VPX architecture and drive widespread adoption of the VPX specifications and technology.

“VPX technology builds on the extended legacy and enormous ecosystem built by VME over more than a quarter of a century, and VPX has now reached a critical stage in its technical development,” said Ray Alderman, executive director of VITA.

“The time is therefore right to ensure that all those developers and users who can take advantage of its unique benefits are aware not only of what it can do for their business, but that VPX is ready for prime time,” Alderman said. “The VPX Marketing Alliance is a major effort by VITA members to ensure that the significant effort that has gone into the technical development of VPX is matched by an equally significant effort to bring it to market.”

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