Vice President o Automotive Strategy, ON Semiconductor
Lance Williams is the vice president of automotive strategy at ON Semiconductor. He joined the company in 2004 and leads its worldwide automotive marketing strategy. He brings more than 35 years of semiconductor and electronics industry experience to this position. Previously, he led ON Semiconductor’s Global Automotive Sales organization. Before joining ON Semiconductor, he spent most of his career with Motorola/Freescale in a variety of sales positions, including VP and sales director of North American Automotive, Delphi Automotive sales director, director of EMSI, and regional sales manager. This experience in automotive and semiconductor sales allows him to be perfectly suited for this new position, leading ON Semiconductor’s automotive strategy by driving a complete automotive business model within ON’s global infrastructure, while aligning ON’s strategies with key OEMs and customers.