Ralf Buehler joined Premier Farnell in February 2016 to lead the company’s global sales, marketing and ecommerce operation. The sales team, under Ralf’s leadership, is focused on three core areas: selling components; selling services like software and re-reeling; and selling end products such as single-board computers (SBCs). This will offer a seamless multichannel experience to customers, ensuring they receive expert advice and products, when they need them, at the right price.
Ralf has more than 25 years’ experience in sales and distribution, and an impressive track record in leading worldwide product marketing and sales strategies that grow market share and profitability. He joined element14 from Future Electronics, where he was Vice President & Managing Director EMEA, and has held numerous senior management and leadership roles in the electronics industry with organizations including Cree, Littelfuse, STMicroelectronics, and Texas Instruments.