Mike Santori, vice president of product marketing at National Instruments, leads the organizations that are responsible for planning and marketing core measurements, test systems, embedded systems, and key application segments. He focuses on optimizing the NI product portfolio, leading the definition and management of new products, and ensuring high-quality technical marketing. Since joining NI in 1986, he has worked closely with R&D and marketing to define new products and capabilities for NI software, including NI LabVIEW, NI LabWindows/CVI, NI TestStand, and NI VeriStand, as well as develop marketing strategies for NI’s graphical system design approach. He holds a bachelor’s degree in electrical engineering from Texas A&M University.
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