Auto Electronics

J.D. Power survey says 31% of car buyers want HD Radio

Consumer awareness of HD Radio currently stands at 77%, according to the HD Digital Radio Alliance, and a J.D. Power survey of current or likely auto buyers indicates that 31% want HD Radio in their next vehicle.

Peter Ferrara, president and CEO of the HD Digital Radio Alliance, said Mercedes, Ford, Volvo, BMW, MINI USA, Jaguar, and Hyundai have disclosed plans to include HD Radio receivers in current or future models.
Aftermarket products are available from manufacturers including Dual, Jensen, JVC, Kenwood, Peripheral and Sony.

Ferrara said there are more than 243 million registered passenger vehicles in the U.S. today, and more than six million aftermarket receivers are sold annually. U.S. consumers spend some $900 million annually on aftermarket systems. In all, U.S. consumers buy more than 70 million radios each year, and there are currently one billion radios in the country. More than 230 million U.S. adults listen to the radio each week.

Today, there are more than 1,600 HD Radio stations in the U.S., broadcasting with more than 600 also broadcasting HD2 and HD3 multicasts. Coverage reaches 188 markets, including the top 100 media markets -- reaching 83% of the U.S. population.

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