Infineon and Auto Electronics
invite you to participate in the
REV UP FUEL EFFICIENCY
Take the "green challenge" now and design a solution using Infineon products that enables or improves energy efficiency for automotive applications. You could win the grand prize of $10,000, second prize of $5,000 or third prize of $2,000.
The goal is clear and easy: increase the car fleet fuel efficiency from today's 26.6 mpg to 35 mpg by 2012. What is also clear is that this can not be achieved by implementing one single technology. When analyzing the differences between more or less fuel efficient cars, the list of technologies that add up to the difference can be surprisingly long. This in turn provides room for creativity and ideas how to approach this engineering "elephant" from different angles, using different techniques.
The straight forward approach is of course to increase engine efficiency, and a lot of activities like engine downsizing through GDI and turbo charging follow that route. But what happens to the power once it is available at the crankshaft? If you look at the car as an entire system, every Watt you save anywhere in the system will finally reduce fuel consumption. And this is true for any form of energy, like mechanical, electrical or thermal energy.
Fuel efficiency improvement can be achieved by reducing wind resistance, reduced use of electrical power, increased efficiency of utility drives, less power consuming heating and cooling systems, etc. Whenever any form of power is used for anything else than accelerating the car, you have a potential fuel saving opportunity right in front of you. The individual contributions of these improvements may seem small, but the industry is literally looking for every single tenth of a mile-per-gallon they can find.
Here is an opportunity for you to submit your ideas on how to implement fuel efficiency improvements in the car, no matter if it is powertrain, body, safety, infotainment applications or anything beyond these traditional application segments.
The three design contest winners will receive an all-expenses-paid trip to the Infineon and Auto Electronics Contest Award Ceremony at Convergence 2008. In addition, your winning design will be featured at the Infineon booth during the show.
You may register at any time, but entries are due no later than 11:59 PM US Eastern Daylight Time on August 15, 2008.
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The entry period for this contest has concluded--please check back for information about the winning entries.