The current state of the market for TV displays is a mixed bag. On one hand, each visit to the TV department at an electronics store reveals that the selection of available screens is literally bigger than before—more than two-thirds of TV screens now on the market exceed 40 inches in size. At the same time, however, unit growth is sluggish at best, and average selling prices (ASPs) are falling. Consumers are a bit more wary about making a new purchase these days, perhaps in
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