Electronic Design

Electronic Design UPDATE: September 15, 2004

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Electronic Design UPDATE e-Newsletter Electronic Design Magazine PlanetEE ==> www.planetee.com September 15, 2004

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*************************ADVERTISEMENT************************** Not all ISO 9001:2000 certifications are alike. Learn More. If you outsource the custom design of electronic assemblies, look closely at your supplier's ISO 9001:2000 certification. Does it include section 7.3, design and development? Find out how this section can save you time and money, while reducing risk. Click here for a FREE white paper and our full-line IC sockets and adapters catalog. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLIb0AN **************************************************************** Today's Table Of Contents: 1. Industry View * Outsourcing A Path To Success: But For Whom And When? 2. Focus On Embedded * Novel Compiler Boosts Performance Of M16C-Based Applications 3. News From The Editors * Low-Power CPUs Tackle Multimedia And Communications Applications * SMT Quad Adapters Simplify Prototyping * LED Driver Features High Efficiency 4. Upcoming Industry Events * Assembly Technology Expo * PCB East * NEPCON Texas * LonWorld Exhibition and Conference 5. Magazine Highlights: September 6, 2004 * Cover Feature: Engineering Feature -- Fiber Comes Home * Leapfrog: First Look -- Optical MEMS Powers WDM Spectrum Module * Leapfrog: First Look -- Network Search Engine Hums With Dual LA-1 Ports * Design View / Design Solution -- Novel Interconnect Scheme Enhances Comm Design Electronic Design UPDATE edited by John Novellino, Executive Editor **************************************************************** DON'T MISS THE ASIC ROUNDTABLE WEBCAST! September 28 at 10:00 a.m. PDT: REGISTER NOW for this informative discussion, "Selecting The Best ASIC Solution." The participants in our roundtable -- Altera, AMI Semiconductor, Fujitsu, and LSI Logic -- represent all the various design options, from FPGAs to structured/platform approaches to full-ASIC solutions. To register for this exciting event, go to http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BKve0AA ***** YOUR CHANCE TO WIN $500! Take our ISSUE POLL and win a $500 gift certificate. The editors would like to know what you think of the SEPTEMBER 6 ISSUE of Electronic Design. Your feedback will help us better understand your critical information needs and provide valuable guidance for developing future editorial content. It's also your automatic entry into our drawing for a $500 American Express gift certificate. Go to ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYV0AR ***** BE SURE TO VISIT Electronic Design's Web site, where the power of Electronic Design is a mouse click away! Read our Web exclusives, enjoy our Quick Poll, discover Featured Vendors, access our archives, share viewpoints in our Forums, explore our e-newsletters, and more. TAKE OUR CURRENT QUICK POLL: Outsourcing, offshoring, downsizing, layoffs, declinining enrollments for science degrees, and more are adversely impacting the future of EEs in America. Do you think this trend can be reversed? Go to Electronic Design ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BGmZ0Ak **************************************************************** ********************** 1. Industry View -- Exclusive to Electronic Design UPDATE ********************** Outsourcing A Path To Success: But For Whom And When? Ian Mackintosh, Open Core Protocol-International Partnership When jobs move from A to B, did A become less competitive and B more so, or did A just "outsource," while B capitalized on innate advantages? In this simple scenario, many varied interpretations seem to be at work. Outsourcing appears to be a natural event. At the most basic level, you have to believe that you outsource because someone gave you a no-contest, buy-versus-make solution. Outsourcing also is the result of maturity. As an industry matures, skills are automated and inevitably become commoditized. When this occurs, the work goes to those who best compete with the lowest common denominators: trained labor, low-cost resources, and affordable capital. The semiconductor industry has witnessed similar cycles for decades. In the late 1970s, MITI in Japan targeted semiconductors (among other industries). By the 1980s, Japan dominated manufacturing through DRAM production. In the 1990s, Korea repeated the recipe, centered again on the availability of a low-cost and capable workforce, plentiful supplies of water, and capital investment stimulated by a motivated government. Passing through the clouded images seen through recent industry downturns, it is apparent we should expect China to dominate in the not-too-distant future. Similarly, consider high-end system-on-a-chip design activity that has been globally dispersed to standalone expert teams that contribute to decentralized programs. At lower levels, however, the repeated influence of the critical factors of labor, resources, and capital availability continues. Software development and less challenging design tasks have been reallocated (for almost two decades) around the world, taking advantage of better offers to be found on some or all of these "factors." So, the cycle continues. Skill-sets mature, automation occurs, commoditization is afoot, and outsourcing (also known as "offshore manufacturing") moves jobs overseas. The process itself is natural and inevitably suggests that the power base for the semiconductor industry will gravitate to China, which likely will secure all manufacturing, design, and certainly consumption dominance. It seems somewhat ironic that the three primary, simple elements sought by outsourcing (skilled labor, inexpensive resources, and low-cost investment) will ultimately reposition the power center of the very industry that sought them out. Must short-term gains from outsourcing precede long-term ills? Probably not, if the new paradigm for the industry is to secure such massive improvements through automation that subjugation by the "three critical factors" can be avoided. Automation is an intriguing opportunity. Those who control major advances have secured a strategic opportunity when productivity gains change the prevailing paradigm by minimizing the significance of the three critical factors. In this case, a controlled strategic solution brings a competitive respite from the need to drive to the lowest-cost operational solutions. Of course, as soon as equivalent solutions enter the public, commercial domain, long-term protection from competition is again diminished, and the three critical factors can enter the scene. Finally, this interesting thread leads us to a more relevant question. If outsourcing can initiate a path to the geographic recentering of an industry, is this even a concern or a problem? Ultimately, companies (and indeed countries) are most prosperous when they control the high-value elements in the production of any goods. Anything that is commoditized in a flow is subject to strong competition and the vagaries of the three critical factors. In this scenario, we accept that jobs and work, by definition, can be readily relocated. For success, focus must shift to the exact nature of what is "recentered." If it is merely the low-profit parts of an operation or flow, the new directive for any economic entity should clearly be to focus on ways to secure the high-value (profitable) part of any product. A winning recipe means leveraging and embracing the outsourced, low-cost opportunities and redefining and redirecting the indigenous workforce for alternative deployment while planning and creating a flow of new products and entering alternative or expanded markets. Ian Mackintosh is president of the OCP-IP. This industry association is working to make a common standard for intellectual-property core interfaces, or sockets, that facilitate "plug and play" system-on-a-chip design. To comment on this Industry View, go to Reader Comments at the foot of the Web page: Electronic Design UPDATE ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYW0AS **************************************************************** *************************ADVERTISEMENT************************** Advance Your Career at DiceEngineering.com DiceEngineering is one of the leading engineering job boards for highly qualified engineers. Today you can search more than 10,000 challenging, interesting, high-paying jobs from leading companies including IBM, Aerotek and Motorola. These top companies are searching for high-level engineers. They can only find you if you're registered. For your next big career advancement, go to http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BKs60AK **************************************************************** ********************** 2. Focus On Embedded ********************** ***Novel Compiler Boosts Performance Of M16C-Based Applications Version 3.0 of the Tasking M16C toolset uses the company's Viper compiler technology. The new C/C++/EC++ compiler for the Renesas M16C microcontroller can increase performance up to 40% and reduce code size by 15% compared to prior versions. Of course, the optimizations depend on the application, but even an improvement of a few percent can be worth the investment in many instances. The compiler also supports MISRA C code checking. The toolset includes the Tasking Embedded Development Environment (EDE), CrossView Pro simulator debugger, and Tasking ROM monitor debugger and M16C flasher. It's available for PC/Windows and Sun/Solaris platforms for $2790. Altium Ltd. ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYX0AT ********************** 3. News -- From The Editors ********************** ***Low-Power CPUs Tackle Multimedia And Communications Applications An advanced multiprocessor architecture conceived from the ground up to run next-generation low-power handheld systems forms the heart of the chips in the CoolProcessor family. The processor's architecture was optimized for low-power, concurrent execution of specific applications, including MPEG-2/4, 801.11a/b/g, H.263/4, JPEG/2000, MP3, GPS, 802.16 Bluetooth, GSM/GPRS/EDGE, and CDMA 2000/WCDMA, in various combinations. Typical power consumption is less than 100 mW when implemented in a standard 130-nm low-power CMOS process. There will be six initial family members, all upwardly code compatible and sharing a single programming model. Applications-development software and modeling tools are also available. The first CoolProcessor CPU, the 3P3200, can run combinations of MPEG, JPEG, GSM, and 802.11 concurrently. Planned for release in the second quarter of 2005, it will sell for $8 apiece in lots of 10,000. 3PLUS1 Technology Inc. ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYY0AU ***SMT Quad Adapters Simplify Prototyping The latest Snap-Apart adapter board, the P518, is a universal quad adapter that will work with most surface-mount (SMT) quad ICs to speed up the prototyping of circuits with quad ICs. It adapts devices with 32 to 256 leads on 0.65- or 0.8-mm spacing. Each adapt takes SMT quad chips and breaks the leads out into dual-row 0.100-in. header pins. The kit holds one Snap-Apart board with two adapters and eight 80-pin, 0.100-in. header strips. The P518 is available now for $59.95 each. Bellin Dynamic Systems Inc. ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYZ0AV ***LED Driver Features High Efficiency The LX1994 dual-mode boost controller targets applications powering LEDs in handheld battery-powered displays used in pagers, cell phones, digital cameras, PDAs, and other devices. The step-up boost controller uses an advanced dual pulse-frequency modulation (PFM) architecture for efficient operation in either light or heavy current modes. Maximum efficiency is typically greater than 92%. The PFM architecture also reduces cost and saves board space. Additional features include integrated overvoltage protection, logic-controlled shutdown, amplitude-independent pulse-width-modulation dimming, and a built-in light sensor interface. The LX1994 comes in a choice of two 3-mm square, 10-pin surface-mount packages, the micro-lead MLP and the standard-lead MSOP. Both are available for immediate sampling and delivery. In 10,000-unit quantities, the MLP version costs $0.63 and the MSOP version costs $0.61. Microsemi Corp. == http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYa0Ac ********************** 4. Upcoming Industry Events ********************** Sept. 28-30, Assembly Technology Expo Chicago, Ill. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BKvl0AH Oct. 4-8, PCB East Manchester, N.H. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BKvm0AI Oct. 20-21, NEPCON Texas (with Assembly Texas Pavilion) Arlington, Texas http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYb0Ad Oct. 20-21, LonWorld Exhibition and Conference Shanghai, China http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYc0Ae ********************** 5. Magazine Highlights ********************** In case you missed them, here are some of the high points of our most recent issue. September 6, 2004: * Cover Feature: Engineering Feature -- Fiber Comes Home A cheaper version of the traditional optical network, the passive optical network is the ultimate bandwidth solution. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYd0Af * Leapfrog: First Look -- Optical MEMS Powers WDM Spectrum Module A wide-dynamic-range module is 10 times faster at half the size and cost of conventional fiber analyzers. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYe0Ag * Leapfrog: First Look -- Network Search Engine Hums With Dual LA-1 Ports Able to perform 266 million searches/s, the Ayama 20000 NSE uses dual LA-1 ports to divvy up the tasks between two NPUs for faster throughput. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYf0Ah * Design View / Design Solution -- Novel Interconnect Scheme Enhances Comm Design http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYg0Ai For the complete Table of Contents, go to Electronic Design ==> http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYh0Aj **************************************************************** SUBSCRIBE ONLINE TO ELECTRONIC DESIGN If you're reading this e-newsletter, then you are either a current Electronic Design subscriber, or should be (145,000 of your peers are). To apply for or renew a subscription to Electronic Design absolutely FREE and without paperwork or hassle, click on the link below. http://lists.planetee.com/cgi-bin3/DM/y/eA0Gl4E70Fh10BLYi0Ak ****************************************************************

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CONTACTS: Electronic Design UPDATE e-NEWSLETTER

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Editorial: Lucinda Mattera, Associate Chief Editor: mailto:[email protected] Advertising/Sponsorship Opportunities: Bill Baumann, Publisher: mailto:[email protected]

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