An initiative between Legend Silicon and Intel Corp. will allow viewers in China to watch high-definition broadcasts of this summer’s Olympic Game on their laptops. The move is part of the evolution of digital television (DTV) in China, where the new Digital Terrestrial TV Broadcasting (DTTB) standard supports both fixed HDTV sets and viewing on mobile devices.
The Chinese government’s DTV policy fosters the further development of DTTB. Plans call for the country to adopt DTTB in 2008 and to obtain the capacity to broadcast multiple HDTV programs by 2010. Many mobile consumer electronic devices have been designed for HDTV, including a small USB Dongle DTTB receiver, designed by Legend Silicon and China’s Aigo, which allows viewers to watch HDTV on their laptops, anywhere at any time.
Legend Silicon and Intel have begun working with laptop computer manufacturers and USB dongle receiver manufacturers to build an ecosystem that promotes “HDTV on your Laptop,” providing viewers with a convenient, portable HDTV viewing experience. Major laptop manufacturers have shown their willingness to collaborate on this new usage model. Lenovo, HP, ASUS, Sony, Samsung, and Toshiba, among other major brands, all agree that the advanced Intel Centrino platform, integrated with the HDTV DTTB USB dongle, will expand the multimedia and entertainment functionality of laptops, according to the announcement by Legend Silicon.
Consumers in China will be able to purchase Intel Centrino platform-based laptops bundled with the USB Dongle DTV receivers as early as June, 2008.