Electronic Design

Electronic Design UPDATE: January 14, 2004

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Electronic Design UPDATE e-Newsletter Electronic Design Magazine PlanetEE ==> www.planetee.com January 14, 2004

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*************************ADVERTISEMENT************************** SPONSORED BY: TRUE CIRCUITS, INC. True Circuits, Inc. now offers a low-jitter DDR DLL that is flexible and has excellent linearity and resolution. It uses an analog delay line that is phase-locked to be insensitive to temperature or supply voltage. Our silicon-proven PLL and DLL hard macros are available for immediate delivery in TSMC, UMC and Chartered processes from 0.25 to 0.09 micron. Call (650) 691-2500 or visit http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BDWb0Am **************************************************************** Today's Table of Contents: 1. Industry View * Pros And Cons Of The Outsourced Development Model 2. Focus On Power * Tiny Brick Delivers 10 A At High Temperatures 3. News From The Editors * Chip Set Shrinks Home Theater Size And Cost * USB-Based Boundary-Scan Controller Handles 100-MHz Clocking * Brisk Recovery In Semiconductors Continues 4. Upcoming Industry Events * International Conference on Micro Electromechanical Systems * Reliability and Maintainability Symposium * Asia-South Pacific Design Automation Conference * International Workshop on Timing Issues in the Specification and Synthesis of Digital Systems 5. Magazine Highlights: January 12, 2004, Annual Technology Forecast Issue: * Visionaries: Three forward-looking technology leaders offer their views of the future of the electronics industry. * The Top 10 Forecasts: Electronic Design's own editors deliver what they foresee as the Top 10 developments of the coming year Electronic Design UPDATE edited by John Novellino **************************************************************** BE SURE TO VISIT www.elecdesign.com, where the power of Electronic Design is a mouse click away! Read our Web exclusives, discover Featured Vendors, access our archives, share viewpoints in our Forums, explore our e-newsletters, and more. TAKE OUR CURRENT QUICK POLL: Go to Electronic Design ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ03Hf0AE Also, visit our Job Board at http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmq0AQ , which ties to the Defense Talent Network for thousands of defense, aerospace, and homeland security postings. SUBSCRIBE ONLINE TO ELECTRONIC DESIGN If you're reading this e-newsletter, then you are either a current Electronic Design subscriber, or should be (145,000 of your peers are). To apply for or renew a subscription to Electronic Design absolutely FREE and without paperwork or hassle, click on the link below. http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEE30Ai **************************************************************** ********************** 1. Industry View -- Exclusive to Electronic Design UPDATE ********************** Pros And Cons Of The Outsourced Development Model By Scott Hiraoka, former COO, PCNalert, Pasadena, Calif. For most of its history, the electronics manufacturing industry has been made up of vertically run companies. A typical OEM had large production plants and office buildings and handled just about every aspect of its product development -- conceptual design, competitive research, component sourcing, procurement, testing, manufacturing, inventory management, etc. Although such large companies might not have been run as efficiently as possible (rarely is a company the most efficient in its field across so many different disciplines), at least these OEMs kept their product and component knowledge in-house, however large that house might have been. Not anymore. In today's environment -- with shortened product lifecycles and an economic downturn that hit the technology industry especially hard, forcing many OEMs to lay off considerable percentages of their workforces -- OEMs have increasingly turned to the outsourcing model, contracting out any aspect of development they believe could be more cost-effectively handled by specialists. It is not uncommon today for an OEM to farm out its design work to an original design manufacturer (ODM), outsource the production of its products to an electronic manufacturing service provider (EMS), hand its component research to an outside firm, and entrust its bill-of-materials cleansing to a component distributor. But if an OEM farms out its manufacturing responsibilities to an EMS, can the company be certain that its EMS partner is monitoring the status of the components on the product's bill-of-materials with the vigilance necessary in today's rapidly changing component industry? OEMs are understandably nervous about rehiring the component engineers they've had to let go. And, the outsourcing model does enable these companies to operate with leaner budgets. But ultimately, the OEM is still responsible for all aspects of its product's development. It is not sufficient to assume that an EMS, which has no accountability for the success of a product in the market, will catch every component end-of-life notice or other potential problem in the production stage of a new product. So given the fact that OEMs today are outsourcing much of their development to third parties, entrusting more of their critical data to people outside the enterprise, and running on lean internal staffs, what can OEMs do to cost-effectively maintain their product and component knowledge in-house and be able to act on events that need addressing without having to hire more staff? An emerging software solution that addresses this critical but overlooked function is Component Event Management (CEM). These new enterprise applications provide a "single point of truth" for all members of a company's supply chain to monitor its data. By providing a common working platform in which the entire enterprise can track the status of any of its products as well as the status of all of the components (electronic ICs, connectors, cables) that go into making these end products, the CEM solution empowers all members of the supply chain -- designers, component engineers, buyers, etc. -- to act on events that could affect the success of the OEM's products. In essence, a CEM solution turns each member of the OEM's supply chain into a source of knowledge on all aspects of the company's products and component data, which is something most OEM engineers and other workers have been incapable of doing in the new outsourced-development models, with their slashed departments and ever-increasing partner relationships to manage. With a CEM solution, an OEM will enjoy the ability to work more effectively without having to hire additional staff and while keeping the level of all-under-the-same-roof product knowledge that manufacturing companies once enjoyed. Scott Hiraoka was chief operating officer of PCNalert when this article was written. He has since left the company. Comments can be directed to Cliff Frescura, vice president of solutions, at [email protected] To comment on this Editor's View, go to Reader Comments at the foot of the Web page: Electronic Design UPDATE ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmr0AR ********************** 2. Focus On Power ********************** ***Tiny Brick Delivers 10 A At High Temperatures If even an eighth-brick dc-dc converter is too large for your application, but you still need the usual brick features, consider the Pico Brick. With its 1.155- by 1.2-in. footprint, the surface-mount dc-dc converter occupies just two-thirds the board area of an eighth brick. Operating from a 36- to 72-V input, the Pico Brick delivers 10 A of regulated output at 1.5 to 5 V. The converter is a member of the company's iPB series. Although 10 A is well below the ratings of the eighth bricks, the new converter's hardy thermal performance may help close the gap with the less conservatively specified bricks. At 70 degrees C, the iPB delivers full rated power in natural convection airflow. With forced air cooling, the full load can be achieved up to 85 degrees C. TDK Innoveta ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEms0AS ********************** 3. News -- From The Editors ********************** ***Chip Set Shrinks Home Theater Size And Cost A recently unveiled software platform contains all of the audio and video chip sets and software needed to integrate a digital audio/video receiver with DVD record and playback capability. With it, vendors can create an all-in-one entertainment solution that lowers overall cost and reduces the amount of space needed. The platform includes the Cirrus Logic CS92688 MPEG-2 audio-video codec chip, the CS98200 DVD processor, and a Class D digital amplifier that enables smaller form factors and improves power efficiency. For the audio channels, the bundle features the CS4382 multichannel digital-to-analog converter (the DS4392 DAC), the CS8416 (a 192-kHz SPDIF receiver), and the CS5340 stereo analog-to-digital converter. Designers can select either a 5.1 or 7.1 channel surroundsound option. An included software development toolkit gives designers a jumpstart in developing the control software and user interface. In a separate development, Cirrus Logic's CS49520 multichannel audio digital signal processor targets use in A/V receivers. The chip packs dual 32-bit DSP cores, each with a dual multiplier-accumulator. Performing 1.44 gigaoperations/s, the chip can simultaneously decode DTS, Dolby Digital, or AAC and Dolby Digital. In lots of 10,000 units, it costs $12.95. Cirrus Logic Inc. ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0qBo0AJ ***USB-Based Boundary-Scan Controller Handles 100-MHz Clocking An intelligent test controller that connects to a user's PC via a standard USB port can be used for testing, emulation, and programming of devices, boards, or systems that comply with the IEEE 1149.1 boundary-scan standard. The USB-1149.1/E from Corelis Inc. incorporates performance enhancements that include a user-programmable test clock (TCK) that runs at up to 100 MHz. The unit's JTAG ports and discrete I/O voltage levels are programmable from 1.25 to 3.3 C and are 5-V compatible. The device can be used in all phases of a product's life cycle: design, manufacturing, and field service. Boundary-scan test vectors developed with Corelis' ScanPlusTPG test program generator can be executed directly on the USB-1149.1/E controller. The USB-1149.1/E comes with built-in self-test software, a Plug-and-Play Windows Scan Function Library, and device drivers. It's available from stock at a list price starting at $2950. Corelis Inc. ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmt0AT ***Brisk Recovery In Semiconductors Continues The latest semiconductors sales figures offer another sign that the electronics industry is solidly rebounding from its deep economic recession. Worldwide sales of semiconductors rose to $16.13 billion in November, up 4.5% from $15.43 billion in October and a 25.7% jump from November 2002, according to figures from the Semiconductor Industry Association (SIA). The association reported that capacity utilization reached 95% in the fourth quarter, allowing modest pricing power to continue. All geographic areas experienced sales growth in November. Europe was up 6.4% sequentially; Japan 4.5%, the Americas 4.1%, and Asia/Pacific 3.8%. "Year-to-date sales through November are 17.4% ahead of 2002," said SIA president George Scalise. "We expect sales for all of 2003 to exceed the current forecast of 15.8% with broadbased strength in all markets, especially computation, communications, global consumer, and automotive." Semiconductor Industry Association ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ07EI0Ak ********************** 4. Upcoming Industry Events ********************** Jan. 25-29, 17th International Conference on Micro Electromechanical Systems (MEMS) Maastrict, the Netherlands http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEef0A6 Jan. 26-29, Annual Reliability and Maintainability Symposium -- Product Quality and Integrity (RAMS) Los Angeles, Calif. http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmu0AU Jan. 27-30, Asia-South Pacific Design Automation Conference (ASPDAC) Yokohama, Japan http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmv0AV Feb. 2-3, ACM/IEEE International Workshop on Timing Issues in the Specification and Synthesis of Digital Systems Austin, Texas http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmw0AW ********************** 5. Magazine Highlights ********************** In case you missed them, here are some of the high points of our most recent issue. January 12, 2004, Annual Technology Forecast Issue: * Visionaries Three forward-looking technology leaders offer their views of the future of the electronics industry. * The Top 10 Technology Forecasts Electronic Design's own editors deliver what they foresee as the Top 10 developments of the coming year in Digital ICs Analog/Mixed Signal Components/Interconnects/Packaging Power Communications EDA Embedded Test & Measurement For the complete Table of Contents, go to Electronic Design ==> http://lists.planetee.com/cgi-bin3/DM/y/eeEd0DJhUf0EmQ0BEmx0AX

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CONTACTS: Electronic Design UPDATE e-NEWSLETTER

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Editorial: Lucinda Mattera, Associate Chief Editor: mailto:[email protected] Advertising/Sponsorship Opportunities: Bill Baumann, Associate Publisher: mailto:[email protected]

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