Tom Griffiths is Senior Marketing Manager for Sensor Driven Lighting at ams AG. He has spent the last 15 years as a strategic consultant, communicator, and evangelist immersed in LEDs, LED lighting, and the associated markets, including his roles as the founder and publisher of industry publications LIGHTimes, Solid State Lighting Design, and CompoundSemi Online. Tom's background prior to those endeavors included 15 years of staff-level marketing and sales management within the board-level embedded computer industry. He holds a BA and MA in economics from the University of California.