David Hawke is the director of wireless product marketing at Xilinx Inc., focusing on basestation products in the company’s Communications Business Unit. He has more than 20 years of experience in the semiconductor industry in roles including design, application engineering, sales, and marketing. Prior to transferring to marketing from technical sales in 2005, he was a senior staff field application engineer covering the wireless market sector in the U.K. for seven years. He has been published in a number of trade journals and spoken at conferences and industry evens such as LTE World Summit, Wireless China, Next Generation Networks, and IWPC conferences. He began his career in design at Rutherford Appleton Laboratory, the U.K. He holds a B.Eng in electronics from De Montfort University, Leicester, U.K. He can be reached at [email protected].