Tesla Motors used HyperShot and HyperDrive 3D rendering software from Bunkspeed to create the imagery for the virtual launch of the Tesla Roadster Sports Edition at the Detroit Auto Show.
"The Bunkspeed tools integrate seamlessly within Tesla's workflow,” said Tesla chief designer Franz von Holzhausen. “We make quick decisions on digital models and want to carry the use and interaction with digital models for interior and exterior work through the entire design process."