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ATP Begins Productions of Lead-Free "Green" Memory Products.

Sunnyvale, CA (April 11, 2005) - ATP Electronics Inc., a premium manufacturer of high performance and quality memory products, today announced it has begun productions of RoHS compliant products. All ATP flash memory cards (SD, MMC, miniSD, RS-MMC) are fully RoHS compliant and are shipping immediately, with DRAM modules to achieve full compliance by end of 2005. SGS GROUP, a world-renowned testing and certification organization, performed ATP RoHS compliance tests.

RoHS (Restriction of Hazardous Substances) is European Union's (EU) directive (2002/95/EC), or “Green” specification. As of July 1, 2006, the RoHS directive will require the removal of six hazardous substances, including lead, from all electronic products shipped into the EU. A product is considered to be RoHS compliant if the maximum concentration value is up to 0.1% by weight in homogeneous materials for lead, mercury, hexavalent chromium, PBB and PBDE, and is up to 0.01% by weight in homogeneous materials for cadmium.

By offering RoHS-compliant products well in advance of the July 2006 deadline set by EU, ATP shows the commitment to its OEM and channel partners to deliver products that are not only of high quality and performance, but also meets the strict environmental policies set by legislation. This enables its partners to integrate ATP’s best-in-class memory products into their supply chains without any non-compliance issues.

"The intention of ATP pro-actively going through the RoHS compliance qualification process is not only to comply with future standards," said Tim Hsieh, president of ATP. "We are taking a leadership position to promote these very important initiatives and to follow environmentally responsible practices. The fact that we can deliver lead-free "Green" products without any performance or quality compromises is an added benefit to our partners and customers. This practice is also at the core of ATP’s corporate culture."

For more information on ATP memory products and services, please visit

About ATP:
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001-2000, RoHS (Green) certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP differentiates itself from the competition with its highly durable flash cards, which offer protection from water/moisture, dust, static discharge, and extreme temperatures. High Speed, Weather Proof and Dependable Storage. ATP’s latest flash products feature 2GB SD and MMC, as well as 1GB miniSD, RS-MMC and Dual-Voltage (DV) RS-MMC. For more information on ATP memory products, visit or email [email protected]


ATP and the ATP logo are trademarks of ATP Electronics Inc. ATP Electronics Inc. is an authorized licensee of the SD trademark. All other brand or product names are trademarks or registered trademarks of their respective holders. Press Contact:

Daphne Jang
TEL: 408-732-5859
Fax: 408-732-5055
Email: [email protected]

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