Electronic Design

Embedded World 2007 Survival Guide

When I tell people that I’m going to Nuremberg to report on the Embedded World exhibition, about 50% of them respond with the line; “that must be a bit of a trial.” You’re right. It’s not that funny and even less so when you’ve heard it as many times as I have. So, okay, I’ve been to Nuremberg lots of times covering electronics exhibitions and conferences, and I have to say it’s a great city and the Nuremberg Messe is a good exhibition venue.

Forget the immediate history of Nuremberg. Sure it was the location for the war crimes trial of some of the senior members of the Nazi party. Sure it’s considered to be the city that Hitler declared as the natural centre for his fascist movement, but Nuremberg goes back much further than that.

Archaeologists have confirmed the existence of settlers in the area from the prehistoric age onwards. But it was not until 1050 that Emperor Henry III first logged Nourenberc (rocky mountain) in an official document.

The Staufer dynasty did much to contribute to the fact that Nuremberg became an increasingly important location within the German Empire. In fact, they held many Reichstage (imperial parliaments) there.

For more on the history of Nuremberg go to:

Nuremberg may be instantly identified with its Nazi past, but how many people know it’s one of the great traditional toy centres of the world and plays host annually to the International Toy Fair? And let’s not forget the lovely market square where every year Nuremberg stages a superb Christmas (Christkindlesmarkt) market.

Have look at:
http://www.moswin.com/xmas_nuremberg.htm .

Rebuilt to original building plans

Nuremberg did have a pretty bad time in World War II. Over 90% of the historic Old Town was destroyed and, after Dresden, this was the German City that was most heavily bombed. But walk through the old part of the city today and you would believe that you are strolling through a 13th century town. All credit to the city of Nuremberg. They rebuilt the old town to exactly the same architectural designs of the original buildings and it really does look authentic.

Embedded World 2007

So what’s this show all about? Well you can expect to see technology that will span the following areas:

  • New embedded modules
  • Embedded design process / tools and debugging
  • Embedded operating systems / application software
  • Software development, quality and security
  • Wired and wireless communication
  • Bus systems in embedded applications
  • Embedded Internet / Internet security
  • Interesting embedded applications
  • Real-time systems and applications
  • Automotive and control applications
  • Recon?gurable systems
  • Application reports

For more details browse:

Being there means getting there

For the overseas visitor, Nuremberg is not as accessible as its exhibition rival city, Munich. Few flights go direct. An exception for English visitors is Air Berlin, which flies direct into Nuremberg from London Stansted. It’s good and it’s cheap. For the long-haul travelers, the best bet is to either fly to Frankfurt and then transfer to another short flight to Nuremberg or take the high-speed train. Alternatively, you can fly into Munich and then get the high-speed train from there.

My recommendation is to fly into Frankfurt. The train station is part of the airport complex. Get into Frankfurt at about 10.00 am, get over to the train station at about 11.30 am, and enjoy a high-speed ride on the ICE to Nuremberg. It takes about 1.5 hours. Use the buffet car. The food is pretty good and you can sit back, relax, and consume as the train zaps you through the Bavarian countryside at over 200KMP…Prost!

For travel details:

Now you are in Nuremberg

My standard advice always applies about hotel accommodation. Do not stay near the exhibition. Forget ideas of morning efficiency and time pressures, meetings, and what have you. Stay as near as possible to the Alte Stadt, Nuremberg’s historic city centre. (And you know what? It really isn’t very far from there to the exhibition grounds. See more detail in my Getting To Work section.) The Alte Stadt is stunning—great architecture, charming pedestrian precincts, good restaurants and bars, picturesque churches, and, of course, the must-visit Bratwursthäusle, Nuremberg’s Sausage Eating House. Vegetarians are strongly advised not to enter this establishment.

For what’s on the menu look at:
http://travel.yahoo.com/p-travelguide-2880357-bratwursthausle_nuremberg-i .

Having risen to the challenge of the Nuremberg sausage (Nuremberg has its very own trademarked speciality sausage that must be tried and eaten with a challenging dollop of sauerkraut), you will of course need to ensure your hydration is up to spec. There are scores of bars but a visit to the microbrewery Bar Fusser will satisfy most thirsts.

Finally on the sustenance front, and for those that prefer the more sophisticated dining that is often described as modern European in style (whatever that means), there’s the impeccable Sebald Restaurant. Very very nice food but not cheap, so make sure you are cleared for that on your expenses budget.

Getting to work

Okay, enough enjoying yourselves. Why are we in Nuremberg? Ah yes, the Embedded World 2007 exhibition.

Very easy to get to from the City centre. From the Hauptbahnhof (Main rail station) use the U Bahn train Line U1. Board the train heading to Langwasser Süd. It’s only 6 stops to the exhibition (alight at the station called Messe). The journey time is about 12 minutes from the Hauptbahnhof….hence my advice to stay in the old part of town rather than some dull faceless hotel near the exhibition.

For train details see:

Also on the above Web page are guides about the fare structure. Unlike the Munich U-Bahn/S-Bahn fare structure that even Einstein would’ve failed to comprehend, Nuremberg’s system is a lot smaller and correspondingly easier to understand price-wise.

So you are at the show. It’s compact compared to the gigantic electronica techfest staged in Munich but still boasts about 500 exhibiting companies. It’s easy to get around this event but nonetheless don’t expect to see all the new technology that will be packed in there.

For stuff you miss at Embedded World, we at Electronic Design Europe will be reporting on the show with a mixture of magazine articles and technology video clips that we’ll be shooting live at the show.

Find us at:



And don’t forget to try those Nuremberg sausages!

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