May 15, 2025
11:00 AM ET / 10:00 AM CT / 8:00 AM PT / 4:00 PM GMT
Duration: 1 hour
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Summary
Join Ezurio and Cloud2GND for an in-depth look at Auracast™ and the new opportunities Bluetooth® LE Audio is creating across commercial and industrial markets. This session will introduce Auracast as a core component of LE Audio, discuss its origins in hearing aid technologies, and explore its rapid expansion into public broadcast use cases. We’ll also touch on current FCC mandates, current Bluetooth SIG marketing efforts, and the broader landscape shaping market adoption .
The session will then focus on the technical realities of implementing LE Audio, from codec licensing and software maturity to hardware demands and ecosystem readiness. Ezurio and Cloud2GND will present Aurawave, a complete development platform featuring the BL5340 and BL5340PA modules, ready to accelerate prototyping and deployment. Attendees will see how Aurawave bridges the gap between concept and scalable product, with real-world examples focusing on the Auracast Source use cases including Public Announcement Systems, Hearing Assistance Systems, and Multilingual Broadcasts.
Speakers
VP Product Management & Marketing
Jonathan Kaye leads the Product Management and Marketing organizations at Ezurio, with more than 15 years of experience in Bluetooth® technology, including design and implementation into modules and end products. Jonathan joined the company in 2008 and has extensive experience in Bluetooth, Bluetooth Low Energy (Bluetooth LE), LoRaWAN, Cellular IoT, Proprietary RF, and 802.11 wireless solutions and ecosystems.
Senior embedded engineer
Tharon is a senior embedded engineer at Cloud2GND with a broad range of experience covering many industries, including automotive, commercial, medical, military and aerospace. His work includes wired and wireless embedded controls and applications, including Bluetooth and IoT. He has contributed to a large number of Bluetooth test documents and considers his work supporting AuracastTM to be the project that will impact the most lives.
Director of Business Development
Tim is the Director of Business Development at Cloud2GND and has been in the Bluetooth industry for 25 years, being the CEO and founder of Stonestreet One (acquired by Qualcomm) and T2 Software (acquired by Sonos). Tim was a key participant in the creating of the Bluetooth LE Audio specifications from 2018-2021 and is excited about the future of Auracast and LE Audio.
Sponsored by: