Electronic Design


Your Original Format Is A Winner
I've been a long-time fan of Electronic Design for nearly three decades. In that time, I've seen lots of anniversary issues, but none better than your 50th. Before we knew it was a special issue, we all commented on the unusual format and new logo. We all liked it and thought it was a new direction. Little did we know that it was the original format and logo. I don't know about the printing realities of the square format, but if you could, I'd encourage you to continue with the old print format and logo. What's old is new again—or something like that. Congratulations to the team.

The Odd Format Is A Loser
I don't like to be negative, but I can't help commenting on the Celebrating 50 Years Of Technology issue I just received. The odd size is a really stupid idea. The issue arrived torn and dog-eared, and it's no wonder—it does not fit anywhere except the trash can.

Wandering The Land Of The Giants
I opened your 50th anniversary issue in the office an hour ago and remained spellbound until I found my way to the last page just now.

My career in electronics began in 1959 as a "brass pounder" on a U.S. Navy destroyer in the Far East and continues today as the chief engineer of a wireless systems integration provider on the West Coast. Beginning with a military electronics education and ending with a coveted IEEE full-member number, I have had a most enjoyable journey and am experiencing your issue more on a visceral level than an intellectual one.

At first, your Hall Of Fame Honor Roll raised my suspicions. Did they remember Widlar, or Tesla, as well as Phillip Smith, "Amazing Grace" Hopper, the cantankerous Robert Pease, and even Claude Shannon? Yes, you did. All of these people have served to inspire me over the life of my career, and I am truly grateful for the gift of this 50th anniversary issue.

For an hour in my office this morning, I got to wander through the Land of the Giants. When it was over, I was left feeling humble, but not at all envious. I have shared my journey with a lot of admirable people and feel quite grateful for their companionship.

Kudos For The Anniversary Issue
Steve Schuster, CEO, Rainier Corp.: I just wanted to take a moment to congratulate you on the 50th anniversary issue of Electronic Design. The editorial staff's enthusiasm for technology simply screams from the pages of this special edition. The content was highly interesting and informative. This is not storage-shelf material. Rather, it's like a coffee-table book that will remain in many front lobbies for years to come, I suspect. You've made the magazine and the industry proud.

Roy daSilva, Executive Director, Epson Electronics America Inc.: I just received your 50th anniversary commemorative issue and would like to congratulate you on a publication that I shall keep for years to come. Thanks for capturing and describing progress in the electronics industry through the past five decades.

Corrections: Key Industry Forces
Robert H. Swanson Jr., Chairman and CEO, Linear Technology Corp.: I was misquoted in the 50th anniversary article, "Key Industry Forces Who Shaped The Business." The article quoted me as saying: "In addition, the company reduced the number of process engineers working on new process development activities...." What I really said was: "We reduced the number of process engineers working on sustaining production work, while we increased the number of process engineers working on new process development activities."

Ray Stata, Founder and Chairman, Analog Devices Inc.: The opening page of this article correctly cited my position as founder and chairman. However, the caption for my picture noted I was also my company's CEO, which is not the case. That position is presently held most ably by Jerry Fishman, who has been with us for over 30 years. He has been president and CEO since 1996.

Jack Gifford, Chairman, President, and CEO, Maxim Integrated Products Inc.: In addition to being Maxim's CEO and president, I'm also its chairman, which your article overlooked in the opening credits. In addition, our Web site was incorrectly noted as www.maxim.com, which is the Maxim Pharmaceuticals site. Our correct Web address is www.maxim-ic.com.

Recent EE Graduates Lack Intuition
David Maliniak's Editor's Notebook about educational software \[October 14, p. 26\] really struck a chord with me. I'm a mechanical engineer by training that sometimes functions as the "emergency backup EE." I've worked with some recent EE grads, many of whom have been very bright and computer literate. But some of them, when asked to put together a small power supply for a test (meaning a linear regulator and a couple of capacitors), have asked, "Power supply? Thevenin or Norton?" I've also had to teach most of them how to solder. At some point, they need to get a basic intuitive understanding of electricity and electronics, like whether a capacitor or resistor needs to be small, medium, or large. When was the last time anything was taught about real, full-size, can-kill-you-instantly electricity? And don't get me started on the state of education for mechanical engineering!

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