Take The Right Technical Risks

March 1, 2004
There is no shortage of books and other publications focusing on traditional risk management. But few publications address the peculiar aspects of innovation and design in the realization of high-tech products. One exception is Taking Technical...

There is no shortage of books and other publications focusing on traditional risk management. But few publications address the peculiar aspects of innovation and design in the realization of high-tech products. One exception is Taking Technical Risks. This book is aimed at the venture capitalists, business leaders, and technical executives who are trying to understand the risks that are acceptable in bringing new high-tech products to market.

Essentially, this book is a collection of papers that draw heavily from a National Institute of Standards and Technology (NIST) report. Among other topics, the NIST report homes in on decision-making techniques for early-stage technology-based projects. It doesn't provide the mathematical rigor of the books that address gaming theory and decision-making (e.g, Luce's and Rafifa's early work). Yet Taking Technical Risks does provide the connection between market and technology risks. It also covers timely topics like when the government should act to reduce the technical risks that are associated with innovative projects.

Aside from its readability, one of the biggest pluses of this book is its use of example projects and case studies. There are no collapsing bridges, bursting dams, or exploding rockets in this work. Instead, it is replete with examples of high-tech successes and failures from companies that are attempting to bring forth new products.

Taking Technical Risks: How Innovators, Managers, and Investors Manage Risk in High-Tech Innovations by Lewis M. Branscomb and Philip E. Auerswald is available from MIT Press (www.mitpress.mit.edu) for $19.95. The ISBN is 0-262-52419-8.

About the Author

John Blyler

John Blyler has more than 18 years of technical experience in systems engineering and program management. His systems engineering (hardware and software) background encompasses industrial (GenRad Corp, Wacker Siltronics, Westinghouse, Grumman and Rockwell Intern.), government R&D (DoD-China Lake) and university (Idaho State Univ, Portland State Univ, and Oregon State Univ) environments. John is currently the senior technology editor for Penton Media’s Wireless Systems Design (WSD) magazine. He is also the executive editor for the WSD Update e-Newsletter.

Mr. Blyler has co-authored an IEEE Press (1998) book on computer systems engineering entitled: ""What's Size Got To Do With It: Understanding Computer Systems."" Until just recently, he wrote a regular column for the IEEE I&M magazine. John continues to develop and teach web-based, graduate-level systems engineering courses on a part-time basis for Portland State University.

John holds a BS in Engineering Physics from Oregon State University (1982) and an MS in Electronic Engineering from California State University, Northridge (1991).

Sponsored Recommendations

Comments

To join the conversation, and become an exclusive member of Electronic Design, create an account today!