Bryce Johnstone

Director, Automotive Segment Marketing

Bryce Johnstone is responsible for relationships and marketing throughout the automotive value chain in support of defining IP requirements for the rapidly changing car market.  Previously at Imagination, he was in charge of the Developer Ecosystem, largely working with mobile games companies throughout the world.

Prior to joining Imagination in 2011, Mr. Johnstone spent 19 years with Texas Instruments, where he worked in several technical, managerial, and business development roles before moving into the Wireless Terminal Business Unit to head up the OMAP Developer Network activity. He started his career as a Senior Design Engineer at STC Semiconductors. Mr. Johnstone holds a BSC. in Electrical and Electronic Engineering from the University of Edinburgh and an MBA from the Open University.