Gordon Hands manages product marketing at Lattice Semiconductor. For over 20 years, he has held a number of marketing positions at Lattice. In these roles, he managed the definition and execution of Lattice’s strategy to enter the mobile consumer space and has been involved in the definition and launch of many of Lattice’s low-power, low-cost FPGAs and CPLDs. Mr. Hands holds a Bachelor’s in Engineering from the University of Birmingham, England and an MBA from Arizona State University.