Jim Yastic is senior technical marketing manager at Macronix America, responsible for regional ecosystem, market, and business development and product definition. With 30 years of experience in the high-technology sector, his previous roles include engineering, product marketing management, and business development for organizations focused on semiconductor, communications, and embedded-software markets. Jim holds a BSEET and computer science degree from Chapman University in Orange, Calif., and an MBA degree from St. Edwards University in Austin, Texas.