In-Stat sees navigation opportunity for mobile handsets

Aug. 2, 2007
Mobile phone operators can now market a downloadable navigation application that is as good as if not better than personal navigation devices (PNDs), according to the research firm In-Stat (www.in-stat.com).

Mobile phone operators can now market a downloadable navigation application that is as good as if not better than personal navigation devices (PNDs), according to the research firm In-Stat. In-Stat analyst David Chamberlain believes that handset-based mapping and navigation applications could cause a major change in the overall navigation market, which is now dominated by relatively expensive stand-alone devices.

"Unlike MP3 players and digital cameras, handset-based navigation applications provide the only low-cost alternative product in a market of growing popularity," Chamberlain said. "The value proposition for handset navigation applications is strong compared with that of PNDs and, in some ways, the functionality is superior." The total number of mapping and navigation mobile phone subscribers could exceed 42 million worldwide by 2012.

The research, "Mobile Handset Navigation Applications May Threaten Global Personal Nav Device Market " (# IN0703583MCM), provides forecasts for subscribers and revenue for global mapping/navigation services by region through 2012. It includes analysis of consumer and business markets, current offerings for these services, with an outlook of the market's potential. Priced at $3,495, the report is available online.

Sponsored Recommendations

Highly Integrated 20A Digital Power Module for High Current Applications

March 20, 2024
Renesas latest power module delivers the highest efficiency (up to 94% peak) and fast time-to-market solution in an extremely small footprint. The RRM12120 is ideal for space...

Empowering Innovation: Your Power Partner for Tomorrow's Challenges

March 20, 2024
Discover how innovation, quality, and reliability are embedded into every aspect of Renesas' power products.

Article: Meeting the challenges of power conversion in e-bikes

March 18, 2024
Managing electrical noise in a compact and lightweight vehicle is a perpetual obstacle

Power modules provide high-efficiency conversion between 400V and 800V systems for electric vehicles

March 18, 2024
Porsche, Hyundai and GMC all are converting 400 – 800V today in very different ways. Learn more about how power modules stack up to these discrete designs.

Comments

To join the conversation, and become an exclusive member of Electronic Design, create an account today!