The automotive industry has been fueling growth and innovation in the semiconductor industry for several years. According to market research firm IHS, the automotive semiconductor market has surpassed $30B in annual revenue and continues to climb with the addition of advanced driver assistance systems (ADAS) and the push for fuel efficiency and added convenience. The value of semiconductor content in each of today’s luxury cars is about $1000 USD and about $350 USD in a mid-range car, and automotive MCUs are a significant portion of that...
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