In his new role, he will be responsible for all direct and channel sales efforts. A key focus will be on building market awareness of CheckSum’s new breakthrough technology, PFT, or parallel function test. PFT improves quality by eliminating human handling, reduces scrap by providing instant in-line test feedback and increases efficiency by consolidating an array of tests (ICT, functional, programming) into one simple process.
Holava brings more than 20 years of electronics industry experience to his new role. Most recently, he has served for more than 12 years at BPM Microsystems, where he led sales generation, channel management, sales training, and partner marketing and enablement management.
“I am excited to join the experienced team at CheckSum,” Holava said. “CheckSum’s focus on delivering results for the customer, providing great customer support and their investment in developing innovative new solutions, creates an ideal environment for exponential growth.”
For more information about CheckSum, visit www.checksum.com.