David A. Hall is the head of semiconductor marketing at NI and is responsible for developing and executing go-to-market plans for the semiconductor industry. His job functions include managing the semiconductor test business, identifying industry trends, and educating customers on best semiconductor test practices. Hall’s areas of expertise include ATE architectures, RF measurement techniques, digital signal processing, and best measurement practices for mobile and wireless connectivity devices.
With nearly 15 years of experience at NI, Hall has served in multiple roles throughout his career including applications engineering, product management, and product marketing for automated test and RF instruments. He has also held management positions in product marketing, which focused on employee development and meeting business results across products and application areas. Hall is a known expert on subjects such as 5G, the Internet of Things (IoT), autonomous vehicles, and software-defined instrumentation. He holds a Bachelor’s with honors in computer engineering from Penn State University.