Joel Hoffmann

Automotive Strategist, Intel Automotive Solutions Division

Joel Hoffmann is the Automotive Strategist for Intel's expanding Automotive Solutions Division. In this capacity, he leads the strategic focus for next generation automotive use cases, providing direction for silicon development that applies to cars several generations into the future. He also drives the infotainment group toward a common and open vision, which includes spearheading new market development around advanced driving technologies.

Pioneering open software innovation, Hoffmann has been involved in GENIVI Alliance since its inception, developed the original name and branding concepts, and continues as a board member, leads the marketing team, and holds officer title as Treasurer of the alliance.

With a background of sales, marketing and technical experience in automotive, telecommunications and consumer electronics, he represents Intel in a variety of automotive contexts as the company invests in this important segment.