San Jose, CA-based Toshiba Memory America announced July 18 that it will officially change its name to Kioxia America, Inc. on Oct. 1 of this year. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.
The company explained that Kioxia is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value.”
“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” Toshia Memory Holdings executive chairman Stacy J. Smith said. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”
Toshiba Memory Corp. describes itself as having driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASH.
"As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before," the company said. "As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well positioned to enable our digital society to launch into a new era of memory."
Toshiba Memory America is the U.S.-based subsidiary of Toshiba Memory Corporation, a worldwide supplier of flash memory and solid state drives (SSDs).
