Continental: Consumer trends impact

April 23, 2008
Also at SAE, Helmut Matschi, president of Continental's (www.conti-online.com) Interior Division, said that trends appearing in consumer culture are impacting the automotive industry and requiring suppliers to develop innovative, flexible and upgradeable in-vehicle electronic architectures.

Also at SAE, Helmut Matschi, president of Continental's Interior Division, said that trends appearing in consumer culture are impacting the automotive industry and requiring suppliers to develop innovative, flexible and upgradable in-vehicle electronic architectures. He added that automakers around the world are embracing in-car information management and connectivity trends “by offering compelling, relevant in-vehicle experiences that enhance vehicle safety, comfort and convenience.

Matschi said his division designs products that provide consumers with the ability to enter and start their car at the push of a button, and connect to the outside world to access the information and content they need while enhancing driver focus through intuitive human machine interfaces (HMIs).

Continental has launched its hands-free communication systems with four customers and on five vehicle lines in China. Its next-generation system utilizes Mandarin voice recognition technology that will include text-to-speech. The firm is also participating in a four-year SIM-TD field trial in Germany to investigate how car-to-car and car-to-roadside communication systems can reduce traffic congestion and enhance vehicle safety.

Sponsored Recommendations

The Importance of PCB Design in Consumer Products

April 25, 2024
Explore the importance of PCB design and how Fusion 360 can help your team react to evolving consumer demands.

PCB Design Mastery for Assembly & Fabrication

April 25, 2024
This guide explores PCB circuit board design, focusing on both Design For Assembly (DFA) and Design For Fabrication (DFab) perspectives.

What is Design Rule Checking in PCBs?

April 25, 2024
Explore the importance of Design Rule Checking (DRC) in manufacturing and how Autodesk Fusion 360 enhances the process.

Unlocking the Power of IoT Integration for Elevated PCB Designs

April 25, 2024
What does it take to add IoT into your product? What advantages does IoT have in PCB related projects? Read to find answers to your IoT design questions.

Comments

To join the conversation, and become an exclusive member of Electronic Design, create an account today!