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Cherry Switches & Sensors to be Rebranded as ZF

Nov. 30, 2016
By utilizing the ZF brand, the intention is to strengthen the company's efforts to focus on industry and building automation.

From 1st January 2017, all products sold via the Cherry Industrial Solutions product line will be branded ZF. By utilizing the ZF brand, with its strong presence in the automotive and industrial markets, the intention is to strengthen the company's efforts to develop new potential markets, with a focus on industry and building automation. With a comprehensive switch product portfolio, sensors, and the recent introduction of innovative switch products incorporating energy harvesting technology, these new markets offer excellent growth potential.

Customers are assured that apart from the brand name nothing else will change. All company information, customer's contacts, product names and part numbers, will remain unchanged. New product introductions will be branded ZF.

Along with the change comes a range of newly branded marketing materials such as brochures and also a freshly designed new website receiving a complete new domain switches-sensor.zf.com. But no worries, nobody will miss anything as customers using still the old domain will automatically be redirected.

ZF switches, sensors and controls are synonymous with quality, precision and reliability, and can be found in a broad range of applications and markets such as white goods and appliances, automotive, gaming, vending, drives, switchgear, control engineering and power tools. 

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