How AI Is Reshaping Memory in the Data Center

AI is transforming data centers, and memory is becoming one of the biggest bottlenecks. In this conversation, Brian Watson of Winbond breaks down what’s driving the shift from DDR4 to DDR5 and how established memory technologies still play a critical role in AI and edge applications.
April 14, 2026
Listen on Apple buttonListen on Spotify buttonListen on iHeartRadio buttonListen on Podbean button

AI and data center growth are putting unprecedented pressure on memory infrastructure, and the industry is feeling the effects. In this episode of Inside Electronics, host Alix Palture speaks with Brian Watson, Marketing Manager for Customized Memory Solution at Winbond, about the challenges created by the rapid shift toward HBM and DDR5, the ongoing shortage of DDR4, and why legacy memory technologies remain essential for many real-world designs.

Brian shares how Winbond helps customers bridge supply gaps, support long product lifecycles, and deliver performance through solutions like CUBE architecture for applications that need bandwidth without the HBM price point. If you want a clear look at the memory pressures shaping AI, data centers, and the broader engineering landscape, this episode is for you.

About the Author

Alix Paultre

Editor-at-Large, Electronic Design

An Army veteran, Alix Paultre was a signals intelligence soldier on the East/West German border in the early ‘80s, and eventually wound up helping launch and run a publication on consumer electronics for the US military stationed in Europe. Alix first began in this industry in 1998 at Electronic Products magazine, and since then has worked for a variety of publications in the embedded electronic engineering space. Alix currently lives in Wiesbaden, Germany.

Also check out his YouTube watch-collecting channel, Talking Timepieces

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of Electronic Design, create an account today!