Video: Building Blocks for Analog and Embedded Innovation
In this Video QuickChat, Alix Paultre, Editor at Large for Electronic Design, speaks with Mayrim Verdejo, Product Line Manager – High-Voltage Amplifiers for Texas Instruments (TI). Alix and Mayrim discuss how embedded designs are becoming more complex while engineers face shorter development cycles and greater pressure to add functionality.
Mayrim notes that trusted, general-purpose components for power, sensing, signal conditioning, control, and timing provide the dependable foundation engineers need to focus on differentiated innovation. She identifies autonomous vehicles, edge AI, medical equipment, and data centers as drivers of demand, while stressing that reliable fundamental functions remain essential.
Designers must balance performance, cost, design time, availability, supply-chain reliability, and long-term quality. Verdejo says TI differentiates through its broad analog and embedded portfolio, design tools and application support, pin-compatible alternatives, rigorous qualification, and long-term product availability. She closes by encouraging engineers to revisit older designs and consider TI’s newer general-purpose and application-specific offerings.
Listen to the Podcast.
Read the Ask the Expert article.
To learn more about Texas Instruments' solutions, please visit the links below:
[Product] General-Purpose Portfolio
About the Author
Alix PaultreAlix Paultre
Editor-at-Large, Electronic Design
An Army veteran, Alix Paultre was a signals intelligence soldier on the East/West German border in the early ‘80s, and eventually wound up helping launch and run a publication on consumer electronics for the US military stationed in Europe. Alix first began in this industry in 1998 at Electronic Products magazine, and since then has worked for a variety of publications in the embedded electronic engineering space. Alix currently lives in Wiesbaden, Germany.
Also check out his YouTube watch-collecting channel, Talking Timepieces.