Earning Market Share And Accolades

Nov. 7, 2005
According to analysis from Bloomberg News, Prius sales in the U.S. more than doubled from 9918 cars in last year’s first quarter, and they continue to rise. Toyota expects Prius sales to almost double this year to 100,000 cars, up

According to analysis from Bloomberg News, Prius sales in the U.S. more than doubled from 9918 cars in last year’s first quarter, and they continue to rise. Toyota expects Prius sales to almost double this year to 100,000 cars, up from 53,991 cars last year. And R.L. Polk & Co. says Toyota had a 64% market share of the U.S. hybrid car market, which consisted mostly of the Prius.

Worldwide, well over 300,000 Prius cars have been sold since its introduction in Japan in 1997. Figures from the Electric Drive Transportation Association show that Toyota sold 72,849 Prius cars through August of this year versus 53,761 sold last year. According to Bloomberg, the company more than doubled its sales of hybrid cars and SUVs in the first quarter of this year. Sales rose to 35,474, topping last year’s 16,087, again most of which were Prius cars.

Like other hybrid vehicles such as the Ford Escape, Toyota’s Lexus 400h and Highlander, and Honda’s Civic, Insight, and Accord, the Prius is eligible for a $2000 clean air fuel tax deduction provided by the U.S. IRS in 2005, which lowers to $500 in 2006. It’s also exempt from the U.K.’s London Congestion Charge, which represents a potential annual savings of £1120 for a commuter.

About the Author

Roger Allan

Roger Allan is an electronics journalism veteran, and served as Electronic Design's Executive Editor for 15 of those years. He has covered just about every technology beat from semiconductors, components, packaging and power devices, to communications, test and measurement, automotive electronics, robotics, medical electronics, military electronics, robotics, and industrial electronics. His specialties include MEMS and nanoelectronics technologies. He is a contributor to the McGraw Hill Annual Encyclopedia of Science and Technology. He is also a Life Senior Member of the IEEE and holds a BSEE from New York University's School of Engineering and Science. Roger has worked for major electronics magazines besides Electronic Design, including the IEEE Spectrum, Electronics, EDN, Electronic Products, and the British New Scientist. He also has working experience in the electronics industry as a design engineer in filters, power supplies and control systems.

After his retirement from Electronic Design Magazine, He has been extensively contributing articles for Penton’s Electronic Design, Power Electronics Technology, Energy Efficiency and Technology (EE&T) and Microwaves RF Magazine, covering all of the aforementioned electronics segments as well as energy efficiency, harvesting and related technologies. He has also contributed articles to other electronics technology magazines worldwide.

He is a “jack of all trades and a master in leading-edge technologies” like MEMS, nanolectronics, autonomous vehicles, artificial intelligence, military electronics, biometrics, implantable medical devices, and energy harvesting and related technologies.

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