Holograms: the future of technical and political presentations?

Feel overextended with too many customer meetings or trade-show presentations scheduled in too many places in too little time? Cut back on your travel—just send a hologram. That's the message from HologramUSA, which says, “Forget those free pens and give away a memorable experience. Project anything you want and join the future of holographic imaging.”

HologramUSA promotes its technology for a variety of applications in addition to business—entertainment and education are also targets. As is politics, according to an article in National Journal, in which Alex Brown Imagines “…a candidate stumping in Colorado, with his virtual doppelganger beamed live to Florida, Iowa, and Ohio. Campaign rallies will no longer be limited to a candidate's travel schedule.”

Writes Brown, “Of course, a hologram can't press the flesh or kiss a baby. But what it lacks in retail campaign skills, it can nearly equal with its many-fold multiplication of candidates' appearances.” He adds that watching a hologram won't be like seeing a remote candidate on a screen. Brown quotes Alki David, Hologram USA's CEO, as saying that the technology will “…create an image that is projected in such a way that is absolutely indistinguishable from a real person or object.”

And suppose your preferred presenter is no longer among the living? Brown paraphrases a Washington point man for HologramUSA as suggesting that holograms of Ronald Reagan or John F. Kennedy could address upcoming Republican or Democratic events.

Perhaps there's still time for organizers of the EMC Symposium to arrange for James Clerk Maxwell to speak next week in Raleigh.

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