Beloit, WI (PRNewswire) FatWallet.com has announced results from its annual Electronics Shopping Survey. The study revealed 75% of consumers will buy new electronics this year (up 4% from 2014), and 36% will spend $500 or more (up 19% from 2014). Other results report half of American adults (50%) plan to buy new smartphones (up 4% from 2014), and 21% will buy a new smartphone in order to lower costs from an existing mobile carrier.
In addition, the study found that 1 in 10 will buy new wearables (up 50% from 2014). Millennials are 57% more likely to buy wireless tech this year. “With Apple Watch pre-orders looming, it’s not shocking our survey found that wearables will trend big this year,” stated Brent Shelton, FatWallet.com online shopping expert. “Overall, Apple and Android dominate the mobile device market for popularity, especially with Millennials.”
Half surveyed indicated they’ll buy new smartphones this year and of those
- 50% will buy Android smartphones (up 17% from 2014),
- 40% will buy iPhones,
- 5% will buy Windows phones, and
- 7% will buy basic cell phones.
Which will have the biggest influence on new smartphone purchases?
- 42% will upgrade existing smartphone,
- 25% will switch to a different brand,
- 20% want a bigger screen, and
- 12% will switch to no-contract.
Electronics shoppers will buy 42% more wireless or Bluetooth headphones and speakers this year, 1 in 10 will buy new wearables (up 50% from 2014), and 16% of Millennials will buy wearables. Of the 27% that plan to buy a new tablet in 2015,
- 42% want iPads,
- 32% want Android tablets,
- 15% Windows tablets, and
- 10% want Kindles.
Of the 34% that will buy a new laptop this year (up 30% from 2014),
- 25% will buy HP,
- 22% Dell,
- 19% Apple,
- 10% Samsung,
- 6% Lenovo, and
- 5% ASUS.
The study also found consumers will use mobile devices when buying electronics 22% more this year (35% more for Millennials). “Moving forward, Windows, Amazon, and other brand name devices will surely need to attract the Millennials demographic to stay competitive,” continued Shelton. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials.
