NAVTEQ is working with the Broadcaster Traffic Consortium (BTC) to provide real-time traffic and other location-based information for portable navigation devices and automobile in-dash systems sent via high-definition radio technology. NAVTEQ’s technology, traffic services, and location content provide the BTC a complete suite of offerings to deliver relevant local information for broad distribution.
The BTC is a recent venture formed by radio companies to build a nationwide terrestrial broadcasting network to distribute local traffic and other map-related data via radio technology. NAVTEQ enables the BTC to reach across the Location Based Services industry value chain—encompassing world class application service providers, original equipment manufacturers, and automakers—to expand the penetration of HD-enabled consumer devices and dashboard receivers.
“BTC represents a considerable commitment to innovation by all the participants,” said Paul Brenner, administrative agent for the consortium and vice president of integrated technology for Emmis Communications Corp., a member of the consortium. “The industry leadership provided by NAVTEQ furthers our purpose to accelerate consumer HD receiver penetration and create new revenue. By leveraging our strengths—low-cost distribution, localized content, and digital capacity—we are re-establishing this industry as an innovative means of engaging consumers.”