The “enterprise metaverse”—the metaverse for commercial, industrial infrastructure, and manufacturing applications—will be far removed from the social, gaming, and entertainment ecosystem that many of us regard today as the “consumer metaverse,” where entities like Fortnite and Roblox have staked an early claim.
We intuitively understand the applications for a consumer metaverse, where the core mechanics are focused on game play and socialization. But what are the applications for an enterprise metaverse, and what are they good for? Today we see three main focal points for enterprise metaverse applications emerging from our engagement with customers: