Large Language Models in the Car

Oct. 3, 2025
Ambarella’s ADAS demo highlights vision language model support.

Technology Editor Cabe Atwell and I got a chance to ride with Ambarella’s General Manager, Alberto Broggi, (watch the video above) to check out the company’s latest software running on Ambarella’s CV3 family of system-on-chips (see figure). The car was the same one we took a ride in at the 2024 Consumer Electronics Show (CES), watch “Advanced AI SoC Powers Self-Driving Car.”

This time around, we got to see generative AI in action with a vision language model (VLM), which is a form of large language model (LLM) that runs on a single CV3 chip. It was tied into the cameras and sensors. The CV3 provided multi-sensor perception, fusion, and path-planning support for the advanced driver-assistance system (ADAS).

In the demonstration, the VLM identifies objects and their state, such as a red light reporting the details in text like a conventional LLM. Typically, this information would be provided to the path-planning support to provide feedback to the driver.

The CV3 includes a dozen Arm Cortex-A78AE and six R52 cores. The latter operate in lockstep pairs. It integrates an advanced image signal processor (ISP) and a dense stereo and optical flow engine to help with sensor fusion. The ISP is designed to handle low-light conditions. It can drive displays directly with an onboard GPU. The CVflow AI neural vector processor (NVP) engine handles the VLM support.

William G. Wong | Senior Content Director - Electronic Design and Microwaves & RF
About the Author

William G. Wong | Senior Content Director - Electronic Design and Microwaves & RF

I am Editor of Electronic Design focusing on embedded, software, and systems. As Senior Content Director, I also manage Microwaves & RF and I work with a great team of editors to provide engineers, programmers, developers and technical managers with interesting and useful articles and videos on a regular basis. Check out our free newsletters to see the latest content.

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I earned a Bachelor of Electrical Engineering at the Georgia Institute of Technology and a Masters in Computer Science from Rutgers University. I still do a bit of programming using everything from C and C++ to Rust and Ada/SPARK. I do a bit of PHP programming for Drupal websites. I have posted a few Drupal modules.  

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