Murata Joins AIM In UK, Netherlands

Hoofddorp, Netherlands: Murata recently became a manufacturer-member of the UK and Netherlands chapters of AIM, the Association for Automatic Identification and Mobility.

“Murata's innovative approach to RFID technology is already opening up new applications for RFID,” says Alexander Schmoldt, responsible for Murata’s European RFID business development. “Extending our membership of AIM into the UK and Netherlands chapters is a clear indicator of our intention to support the spread of RFID applications all over Europe.”

Murata's first step in building an RFID offering centres on MAGICSTRAP. According to the company, this UHF RFID IC-module opens up new tag construction possibilities. The inductive coupling technology incorporated into its ceramic multilayer base allows for reliable antenna connection while avoiding the need for conductive glue.

As a full SMT component, MAGICSTRAP enables a PCB, the core of any electronic device, to become an EPC Global standard-compliant RFID tag. Anti-counterfeit measures and advanced traceability are only some of the potential applications of MAGICSTRAP.

The company also announced what it claims is the smallest RFID reader/writer module (23 by 13 by 2.8mm). It’s aimed at next-generation mobile devices and portable RFID readers.

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