Panel to address new California Energy Commission rules for PCs

March 7, 2017

New California Energy Commission (CEC) rules for PCs go into effect January 1, 2018. To help designers prepare, the Electronic System Design Alliance is presenting an informational panel titled “Energy Policy and Strategy for the IoT Era.” It will be moderated by Grant Pierce, CEO of Sonics Inc. and chairman of the Electronic System Design Alliance board of directors.

The panel with take place Thursday, March 23, at San Jose City Hall beginning at 6 p.m. with networking, light snacks, and drinks and concluding at 9 p.m.

The program will explain the CEC’s new energy efficiency rules and regulations for PCs and monitors, and give panelists a chance to provide their perspectives. A panel discussion and audience Q&A session will follow. Panelists include

  • Dave Ashuckian, CEC’s deputy director of the Efficiency Division;
  • Pierre Delforge, director, High Tech Sector Energy Efficiency of the Natural Resources Defense Council (NRDC);
  • Ned Finkle, vice president of External Affairs at NVIDIA;
  • Vic Kulkarni, ANSYS senior vice president and general manager of the RTL Power Business;
  • Shahid Sheikh, director in Government and Policy Group with Intel Corp.;
  • Lip-Bu Tan, Cadence’s president and CEO; and
  • Vojin Zivojnovic, founder and CEO of AGGIOS.

Ashuckian and Delforge will explain how the rules came about and why they are necessary, how much energy they will save, when they will take effect, and how they will be enforced. They will address what the rules mean for manufacturers and the supply chain and their implications for broader national and global energy efficiency standards for electronic products, particularly as it relates to the emerging IoT market.

Attendees will learn about potential new technical innovations in design and manufacturing, insights into energy efficiency, and what impact the rules will have on their companies’ as well as industries’ energy policies and strategies. Panelists will attempt to determine how the new rules could affect the economy.

Shireen Santosham, San Jose’s chief innovation officer will offer opening remarks.

The panel is free to all Electronic System Design Alliance member companies. Nonmembers are welcome to attend for a fee of $40. More details and registration information can be found at

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