Ispringen and Freiburg, Germany. Micronas GmbH and Rutronik Elektronische Bauelemente GmbH announced today they have expanded their partnership, and effective immediately, Rutronik is a worldwide franchise partner of Micronas.
The global franchise covers the entire Micronas Hall-effect sensor and embedded motor controller product ranges. The Micronas products are suited for automotive and industrial applications—in particular the 2D sensors, Linear Hall sensors, and Hall switches.
“We are experiencing high demand for these products,” Thomas Rudel, CEO, Rutronik, confirmed. “Micronas is the leader in our important Analog & Sensors division. The products are very reliable and meet all necessary certification requirements for the target markets. The flexibility, fast response and delivery times provided by Micronas, and the Rutronik logistics and support concept ensure that our customers receive excellent service–now available around the world.”
Rutronik has already been a Micronas distribution partner for 15 years. “The professionals at Rutronik convince both us and our common customers with their technical competence. Rutronik has been able to represent us very well to date on account of its strong presence in Europe, and we expect to continue this success story together around the world,” Matthias Bopp, CEO at Micronas, explained. “As our next step, the goal is to jointly develop new markets in Asia and North America and to continue growing. The strong Rutronik distribution network will help us do so.”
Rutronik Elektronische Bauelemente GmbH (www.rutronik.com) is the third-largest distributor in Europe (source: Europartners Distribution Report 2014) and the tenth-largest in the world (source: EBN, May 2014). The broadline distributor offers semiconductors and passive and electromechanical components in addition to boards, storage, displays, and wireless products. The company’s primary target markets are the automotive, medical, industrial, home appliance, energy, and lighting industries.
Rutronik in April announced it has founded a new subsidiary Rutronik Inc. with headquarters/sales office in Cleveland, OH, and with future expansion planned in key markets throughout the U.S., Canada, and Mexico,
Micronas’s holding company is headquartered in Zurich, Switzerland, and operational headquarters are based in Freiburg, Germany. Currently, the Micronas Group employs around 900 persons.