SEGGER opens office in Silicon Valley

Jan. 26, 2018

Hilden, Germany, and Milpitas, CA. SEGGER Microcontroller, a supplier of software, hardware, and development tools for embedded systems, announced it is welcoming Axel Wolf as senior staff field applications engineer, who is based in the company’s new office in Milpitas, CA. Wolf is available for support, on-site demonstrations, and site visits.

Wolf is a well-known expert in the embedded industry with over 20 years of experience. He has served in advanced technical, marketing, and management positions for top silicon vendors such as Renesas Electronics, NXP Semiconductors, and Infineon Technologies.

SEGGER said that as a leading embedded software and development tools provider, expanding operations to cover the growing customer base throughout the United States is an important step.  Headquartered in Germany with offices now on both U.S. coasts, SEGGER is available to assist with any current and future project requirements. Distribution and local representation is available worldwide.

“I believe that having an experienced senior engineer in Silicon Valley to support our continuously growing West Coast customer base makes us the perfect choice for companies in California,” said Ivo Geilenbrügge, managing director of SEGGER.

SEGGER Microcontroller is a full-range supplier of software, hardware, and development tools for embedded systems.

Flasher ATE modular gang programmer

Recent news includes the November announcement of the availability of Flasher ATE, a new modular gang programmer. It uses the same Turbo-Mode and Universal Flash loaders proven in the Flasher PRO and other members of the Flasher family.

Flasher ATE supports up to 10 completely individual parallel programming channels. Each channel has its own programming circuit and memory, allowing it to be used individually and programs at maximum speed on every channel.

In mass production, the in-system programming process usually is tightly coupled with the testing facilities such as ATE or similar devices. Flasher ATE comes with a ready to use UART communication channel, handshake lines, and USB and Ethernet interfaces. Any of these can be used to control its operation. In addition, the built-in web and FTP servers allow updates and monitoring from the nearby production control office. Support for programming of unique serial numbers and patch data is also included.

Flasher ATE can program any on- or off-chip memory. All that is required is a flash loader, which is already available for most popular devices and can be created for all others.

“SEGGER Flashers have long been used for mass production. Listening to our customers, we have now created a gang programmer that has the same features and speeds and leaves nothing to be desired. It simply works, and programs any kind of target system in minimum time. Whether it is used to program 10 different targets or 10 similar targets or any setup in between, Flasher ATE is up to the task,” said Dirk Akemann, technical marketing manager at SEGGER.

The company also offers support throughout the whole development process with affordable, high-quality, flexible, and easy-to-use tools and components. SEGGER offers solutions for secure communication as well as data and product security, meeting the needs of the rapidly evolving IoT. SEGGER was founded in 1992, is privately held, and is growing steadily. Headquartered in Germany with U.S. offices in the Boston area and Silicon Valley, as well as distributors in all continents, SEGGER offers its full product range worldwide.

Sponsored Recommendations


To join the conversation, and become an exclusive member of Electronic Design, create an account today!