Analog Devices collaborates with Baidu to advance autonomous driving

July 12, 2018

Norwood, MA (BUSINESS WIRE). Analog Devices Inc. announced that it has signed a collaboration memorandum of understanding (MOU) with Baidu to jointly advance autonomous driving. The collaboration is expected to enhance autonomous driving solutions for Project Apollo, Baidu’s autonomous driving system platform, including sensor fusion, algorithms, and ecosystem partners.

“There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing,” said Chris Jacobs, vice president, Autonomous Transportation and Safety at Analog Devices. “ADI offers groundbreaking advantages in autonomous driving, cabin electronics, and EV and HEV powertrain. We are excited to collaborate with Baidu and are committed to offering our cutting-edge solutions to help advance technologies in this fast emerging and evolving era of smart driving.”

The collaboration will focus on providing comprehensive, systematic, and reliable solutions to address autonomous driving and intelligent connectivity critical to the future of smart traffic. ADI and Baidu will share resources and technologies to further develop the sensing and navigation application for Project Apollo including radar, lidar, inertial measurement units (IMU), A2B/C2B buses, and DSP products.

ADI said it is committed to the development of differentiated technologies to address the performance, reliability, and security critical to the future success of autonomous driving. The quality of ADI’s sensor data allows the AI to be better informed about the world around it and make the decisions well in advance of potential obstacles, helping to reduce the chances of autonomous vehicle accidents. In addition, ADI’s Drive360 navigation and perception solution—comprising radar, lidar, and IMUs—functions as a safety shield around the vehicle, as these three sensing modalities are fused together, giving the vehicle its sense of sight and feeling.

www.analog.com/automotive

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