Szukang Hsien is the executive business manager for automotive display power and gesture solutions at Maxim Integrated. Before Maxim, he worked at Texas Instruments for nine years, first as a mixed-signal designer, then automotive infotainment systems marketing engineer, and afterwards, as a strategic marketing manager for high-voltage dc-dc products. He has six U.S. patents and has published six technical/conference papers. “Redefining the possible" is his motto.