Improving the value proposition of advanced driver assistance sensors

Sept. 1, 2007

As the role of ADAS sensors expand, improving its value proposition by adding new features, reducing cost and enhancing performance will further accelerate the installation and usage of such systems into the mainstream, thereby benefi ting a much broader group of drivers.

Satoru Arita

Advanced driver assistance systems (ADAS) offer excellent potential for increasing driver comfort and improving the safety of the driving experience. These systems have gained worldwide acceptance since the early 1990s. Some examples of ADAS include adaptive cruise control (ACC), lane departure warning (LDW) and other vision systems.

At this year's SAE World Congress, NHTSA administrator Nicole Nason emphasized the importance of active safety technologies. "Active safety technology is going to play an increasingly signifi cant role in the agency's injury prevention and reduction strategy," Nason said. Therefore, in the near future it is expected that the role of ADAS sensors will expand to include more advanced systems such as crash mitigation and other safety features.

Sensors act as the receptors and the link to the environment for operation of these ADAS systems. They are one of the cost drivers for the entire system. By focusing on the value proposition of these sensors we can assist in accelerating the installation and usage rates of ADAS.

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