Electronic Design
  • Resources
  • Directory
  • Webinars
  • CAD Models
  • Video
  • Blogs
  • More Publications
  • Advertise
    • Search
  • Top Stories
  • Tech Topics
  • Analog
  • Power
  • Embedded
  • Test
  • AI / ML
  • Automotive
  • Data Sheets
  • Topics
    - TechXchange Topics --- Markets --AutomotiveAutomation-- Technologies --AnalogPowerTest & MeasurementEmbedded
    Resources
    Electronic Design ResourcesTop Stories of the WeekNew ProductsKit Close-UpElectronic Design LibrarySearch Data SheetsCompany DirectoryBlogsContribute
    Members
    ContentBenefitsSubscribeDigital editions
    Advertise
    https://www.facebook.com/ElectronicDesign
    https://www.linkedin.com/groups/4210549/
    https://twitter.com/ElectronicDesgn
    https://www.youtube.com/channel/UCXKEiQ9dob20rIqTA7ONfJg
    1. Home

    When your TV offers you a pint

    April 28, 2017
    Rick Nelson

    “This one’s for you, Rick!” That might be what my TV would say if I were watching Britain’s Channel 4 with the All 4 video-on-demand service, thanks to an audio-personalization system developed by Innovid.

    Julian Clover at Broadband TV News writes, “The system will use data from Channel 4’s 15 million-strong registered-viewer database. The first audio personalized ads, through launch partners Foster’s, 20th Century Fox, and Ronseal, will appear on the VOD service later this month.”

    He quotes Ifeoma Dozie, brand director at Foster’s owner Heineken, as saying, “Enjoying a beer with mates is one of the most sociable things we can all do. This ground-breaking technology means that the majority of people will get a personalized ad, it’s like a digital ‘cheers!’”

    I don’t know. I recently appreciated receiving an ecard in which Captain Kirk personally and enthusiastically wished me happy birthday, but I think that once a year is about enough of that sort of thing.

    Continue Reading

    Quick Poll: Generative AI, Copyrights, and Software

    The Creator (2023): How Did They Make the Best-Looking Film on the Cheapest Budget?

    Sponsored Recommendations

    Designing automotive-grade camera-based mirror systems

    Dec. 2, 2023

    Design security cameras and other low-power smart cameras with AI vision processors

    Dec. 2, 2023

    Automotive 1 TOPS vision SoC with RGB-IR ISP for 1-2 cameras, driver monitoring, dashcams

    Dec. 2, 2023

    AM62A starter kit for edge AI, vision, analytics and general purpose processors

    Dec. 2, 2023

    Comments

    To join the conversation, and become an exclusive member of Electronic Design, create an account today!

    I already have an account

    New

    Control Ambient Noise Through Isolation and Cancellation

    Autonomous Robot Delivers Open Liquids Container Without Spilling a Drop

    Securing Data in the Quantum Era

    Most Read

    MEMS Mirrors: The Next Big Wave in MEMS Technology

    Altech Corporation Products for Electronic Design

    Partnership Develops Coherent Detection-Based LiDAR Platforms


    Sponsored

    TTI Transportation Catalog

    Modular systems with high performance and high application efficiency

    Accurately measure vital signs with low Iq and a small form factor

    Electronic Design
    https://www.facebook.com/ElectronicDesign
    https://www.linkedin.com/groups/4210549/
    https://twitter.com/ElectronicDesgn
    https://www.youtube.com/channel/UCXKEiQ9dob20rIqTA7ONfJg
    • About Us
    • Contact Us
    • Advertise
    • Do Not Sell or Share
    • Privacy & Cookie Policy
    • Terms of Service
    © 2023 Endeavor Business Media, LLC. All rights reserved.
    Endeavor Business Media Logo