EMA Design Automation’s Marcano looks to the future of PCB EDA (.PDF Download)
EMA Design Automation, a full-service provider of electronic design automation (EDA) solutions, celebrated its 30th anniversary in 2019, having begun selling EDA tools in 1989. EE-Evaluation Engineering interviewed Manny Marcano, president and CEO, on the past and present of printed-circuit-board EDA.
Rick Nelson: What prompted you to found EMA Design Automation?
Manny Marcano: I wanted my freedom and to gain direct rewards for my efforts. CAD on PC was really just getting off the ground, and there looked to be a great opportunity for someone who could help companies make this transition.
RN: You are a reseller for Cadence tools. What value-add do you provide?
MM: It began with just plain excellent customer service: pre-sales, installation, training, and post-sales. It evolved to creating IP to solve specific customer problems, which grew into turning those unique apps into products that we sell now. We also acquired IP, which really added to our “value add” proposition.