Objective Analysis


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About Objective Analysis

Market research firm focusing on the semiconductor industry.

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Objective Analysis offers third-party independent market research and data for the semiconductor industry and investors in the semiconductor industry.

Founded by leading industry experts, Objective Analysis provides excellence in market data, reviews of technology, analysis, and custom consulting.

Through our analysts’ comprehensive industry backgrounds and deep understanding in their fields, the company provides clients with a rare level of insight and fact-based research into the “why” and “how” of the industry.

An extraordinary array of industry contacts allows Objective Analysis to find data you need to make strategic decisions and to understand your competitive environment.

Articles & News

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Will 2024 Unleash Another Semiconductor Super Cycle?

Jan. 3, 2024
Objective Analysis’ Jim Handy looks at key aspects to likely influence the AI semiconductor market for this year, from the post-pandemic return-to-work trends to both trade and...
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7 Technologies that Will Change Everything

Nov. 2, 2023
Jim Handy’s crystal ball reveals trends about many topics, ranging from memory chips to generative AI.
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Semiconductors Istock Mf3d 948285004
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Understanding the 2023 Chip Market Collapse

Jan. 4, 2023
Overcapacities and lessening demand will likely lead to an approximate 20% drop in the semiconductor industry this year.
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DDR5 DRAM: How a New Interface Improves Performance with Less Power

Sept. 27, 2022
Increasingly complex computing requires higher bandwidth, driving the evolution of data centers. More than just an interface update, DDR5 is an enabling technology that will unlock...
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How Embedded Memory Will Drive an Emerging Technology to Success

Sept. 20, 2022
It seems a new memory technology is needed to shrink MCUs and SoCs without redesigning the memory system and keep costs in check. It’s expected that, over the next decade, an ...
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Semiconductors 2022: A Growth Market Comes into Focus

Jan. 10, 2022
After last year’s semi market boom, will 2022 follow suit? Objective Analysis provides their insight on what may unfold in this turbulent industry atmosphere.

KEY CONTACTS

Jim Handy

General Director, Objective Analysis

Tom Starnes

Analyst

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All content from Objective Analysis

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Automation

Three Possible 2021 Outcomes: Pick Only One

Jan. 19, 2021
There are three ways that 2021 could evolve. This article details each of the three and explains how and why each will result in relatively predictable revenues, but it's uncertain...
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Market Trends95507286
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Emerging Memory Market is Finding its Direction

July 1, 2020
Emerging memories have been relegated to niches for decades, but that scenario has taken an abrupt turn. Recent market dynamic changes are suddenly opening the door to their widespread...
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COVID-19’s Impact on the Semiconductor Market

April 13, 2020
The U.S. semiconductor market is still trying to understand and adjust to the global coronavirus pandemic.
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New Report: China's Memory Ambitions

Jan. 23, 2020
China is moving forward with its memory fab effort—and its impact will be felt throughout the industry.
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2020 and Hindsight: Nest, Ring, or Echo?

Dec. 30, 2019
Analyst Tom Starnes gives his take on the current state of smart speakers and voice assistants as we embark on a new decade.
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2019 Was Down! Will 2020 See a Chip Recovery?

Dec. 16, 2019
2019 was very difficult year for the semiconductor industry. Will 2020 be any better?
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The Digital World Faces Uncharted Waters, Too

Jan. 8, 2019
How should one operate in the current political, social, and economic climate while keeping pace with technological change? Objective Analysis highlights issues facing the industry...
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Why Are NVDIMMs Suddenly Hot?

Feb. 15, 2018
NVDIMMs are taking storage by storm—but why? Is it their ability to recover quickly? Their friendly form factor? Updated software? Read on to get the full scope of this rapidly...
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What’s the Difference Between All Those Emerging Memory Technologies?

Jan. 25, 2018
There are many memory technologies competing with flash. Find out what the options are and how they work.